punkwalrus (punkwalrus) wrote,

Reinventing cake

My lovely wife and I have been saying for years there should be a "cake on demand" service, much like Dominos or Pizza Hut, but for cake. In order for it to work, I'd have the following requirements:

- Cakes in 30 minutes or less. I know it takes longer to bake a cake, but I'll cover that in a bit.
- Cakes fresh and ready-to-eat (nothing frozen or stale)
- Cakes easy to order, yet easy to customize (like a pizza)
- Cost is around $12 for a cake that would serve 4 normal people or one hungry person

Now, I am on two minds for "Cakes in 30 minutes or less." Most people point out that a cake takes much longer to make. True.

Solution 1: Pre-made cakes within the last 24 hours. Like donuts are made fresh every morning. You'd have to figure out ahead of time what will sell to minimize waste and not sell stale cakes. Hours could also be limited from lunch to dinner.

Solution 2: Re-invent how to make a cake. Pizza used to take a long time. The part that took the longest was the dough, because as anyone can tell you, really good pizza crust should be yeast-based dough. Which must rise. But pizza places usually have pre-made dough balls that are not yeast-based. In fact, I don't really want to know what goes into their dough, but it is made FAST and cooks even faster. Perhaps there's a similar solution to make "fresh cake." Like pre-made cake that was passable as good, a whip of frosting, and toppings like they scoop at the Dairy Queen.

My biggest fear is not enough demand to make this a viable business. I would think that "Cake on Demand" would do better in a college head town, with a lot of potheads, or a huge business district.
Tags: business, cake
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